Tradition Pavage
Visual Identity
Edition
Branding
Tradition pavage
The Brand
Tradition Pavage stands out for its unwavering passion for stone, and granite in particular. To bring this company to life, we wanted to create a visual identity that underlines the delicacy and precision of such a craft.
The art direaction
Composed of a paving design drawn with fine lines, the visual identity comes in a bronze colour to associate it with working with earth and stone. The serif typography underlines the timeless, delicate side of this practice, while the fine, spaced typography emphasises its precision, finesse and modernity.
The square logo design can be combined with itself to create a wide range of motifs, underlining the almost infinite creative possibilities offered by paving.
Discipline
Visual Identity – Branding – Typographie – Edition
Project carried out at Le Studio d’ici // 2023
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