Atout couverture

The project

Atout Couverture is a company specializing in carpentry, roofing, zinc work, and other roofing services operating in Toulouse and the surrounding region.

Through its wide range of expertise : roofing, flat roofs, zinc work, carpentry, insulation, and asbestos removal. The company values materials, precision, and quality. Each project is approached as a long-term commitment.

As a family-run business, the company wanted to modernize its visual identity and bring it into line with its values.

To do this, the Toulouse-based communications agency NRV called on my services to rethink their identity.

Visual Identity

The logo combines:

the letter A for “Atout” (Asset),
the silhouette of a roof,
the effect of a pile of tiles

to create a distinctive emblem, a monogram. This composition illustrates the core of the roofing profession while opening the way to several interpretations, in connection with the many associated fields (carpentry, zinc work, insulation, etc.).

Its geometric shape brings structure and rigor, emphasizing the precision essential to this profession. A rounded font balances the logo, instilling softness and confidence in customer relations. Finally, the warm tones evoke the color of tiles and the authenticity of the roofs of southwestern France.

Discipline

Visual Identity – Branding – Typography

2025