Chrysalis Funéraire
The client
A funeral home based in Haute-Garonne (Occitanie) with locations in Toulouse, Pibrac, and Villeneuve-Tolosane. Chrysalis Funéraire offers comprehensive support for organizing or pre-planning funerals (burial or cremation), funeral monument services, and the sale of funeral goods.
The company was looking to modernize its visual identity.
To achieve this, NRV, a Toulouse-based communications agency, enlisted my services to redesign their brand identity.
Visual Identity
The butterfly has been redesigned to convey greater delicacy and elegance. Its stylized body
symbolizes the soul rising, movement, and metamorphosis, echoing the chrysalis.
The primary serif typeface is distinguished by soft curves that
lend it a refined and timeless character. It is paired with a second, more contemporary linear typeface that enhances
readability and inspires confidence.
Purple, the color chosen for the visual identity, embodies spirituality and luxury. It evokes both transition and transcendence, while affirming Chrysalis Funéraire’s premium positioning.
Discipline
Visual Identity – Branding – Typography – Édition
2025
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