Plaisir coupable
Visual Identity
Edition
Illustration
Plaisir Coupable
The brand
Plaisir Coupable is a chocolate factory whose production is based on a chain built with producers and a low-carbon footprint chocolate factory, relocated in Toulouse. The company’s commitments are simple:
Rely on cooperatives of small, self-sufficient producers.
Bring out the terroirs of cocoa, with pure origin bars
Enable customers to consume without feeling guilty, while promising them a moment of indulgence and pleasure.
Art direction
The name of the chocolate factory, which means « Guilty pleasure » plays on a double meaning with sexual connotations. So, the visual identity is all round, full of sensuality, generous and gourmand. With its generously curved typography and illustrations featuring women with demonic attributes, it evokes lust and temptation. The visual identity plays with codes to invite you to give in to temptation. After all, behind this enticing appearance lies a real commitment to the production chain.
Disciplines
Visual Identity – Branding – Edition – Illustration – Packaging
Fictional Project // 2022
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