CAC
Advertising
Edition
Communication
CAC
The concept
The aim of this campaign is to show how far we must go to achieve lower consumption. The aim is to show viewers that they are the masters of their own consumption patterns, and that the only solution to the ecological emergency is to think before you buy, and to put away your credit card instead of responding to a compulsive need.
The campaign is an unexpected reference to today’s banks. It is aimed at a target group of young consumers accustomed to easy, facilitated spending (contactless, passbooks, credit…) but also sensitive to ecological issues.
CAC Banque (Crédit Anti-Consummation) is a bank created with the aim of bringing the individual face to face with the ecological emergency and the absurdity of the concrete solutions conceivable if we continue in this direction. “If that’s what it takes to consume less, CAC Banque will do it”.
“The bank of a stagnant world” is a Baseline parodying today’s banks. Our aim is to create a contrast between the perfect future sold by the banks and the reality of a world which, despite ecological warnings, is not changing its consumption habits. CAC Banque was created to adapt to this world.
Disciplines
Branding – Communication – Advertising
Shortlisted project for the club des DA competition // 2022
With Mathilde Barbe & Cassandre Caux
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