Fred Vernhet

Visual Identity

Edition

Web design

Fred Vernhet

The brand

Frédéric Vernhet is a musician who performs a wide range of shows: orchestras, accordion music, cabarets… He sometimes performs alone, but is often accompanied by a singer, an orchestra or even dancers. Active for many years, he was looking to standardize and modernize his brand image, so that it would be easily recognizable and stand out from the “aging” clichés of bals musettes.

The art direction

The only constraints on the creation of this visual identity were to be able to decline the visual identity under two brands, “Fred Vernhet” and “Fred et ses pop’girls”

The logotype plays with typography and lettering to create a dancing, musical and festive atmosphere. The whole visual identity is built around blocks of color and typography to convey the movement, festive atmosphere and complementary services offered by Frédéric Vernhet.

Disciplines

Visual Identity – Branding – Edition – Web Design

Real project carried out in  Le Studio d’Ici // 2023

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