Pizza Irénée
Visual Identity
Illustration
Web design
Pizza Irénée
The brand
Pizza Irénée is a pizza foodtruck designed to showcase home cooking made from fresh, local produce. Irénée comes from the first name of the manager’s grandfather, and he wanted to pay tribute to him in this way. The company wanted to develop a visual identity that emphasized generosity and local flair, but also created a connection with the customer. It had to be friendly and accessible, so that customers could identify with it.
The art direction
Grandfather Irenée was chosen as the mascot. Drawn with fine, round lines, he personifies the brand and brings out its human, friendly side. Without falling into the clichés of Italian colors, the rest of the visual identity features greedy illustrations in shades of fir green and golden yellow.
Discipline
Visual Identity – Branding – Illustration – Web Design
Real project made with le Studio d’ici // 2023
See more works
