La Manufacture
Visual Identity
Typography
Signage
La Manufacture
The Brand
A blend of modernity and tradition, the Manufacture is Villefranche-de-Rouergue’s new cultural hub. Much more than just a media library, it also features a games library, a study room, an exhibition hall, and a space dedicated to virtual reality.
This cultural venue, housed in a medieval architectural complex (the former “Marty nasses” factory), needed a strong, modern, recognizable, and accessible visual identity so that the town’s inhabitants could identify with it, while at the same time demonstrating the “standing” of the venue and its associated cultural offerings.
The art direction
To create a strong identity that could cohabit with the venue and have the desired modern and cultural scope, a specific typography was entirely conceived. Called Typofacture, this typography brings the softness and friendly dimension of a place that wants to be a place of sharing and conviviality through its roundness. With its play of heights, it also brings a musical touch that echoes the jazz collection present at the Manufacture, while evoking a mechanical side in reference to the place’s past.
The visual identity, created by Typofacture, is displayed on paper, on the walls of the factory and on the library’s website. In fact, a set of pictograms, signage elements (ceiling lights, directories, etc.) and paper versions for communicating the site and events have been designed to ensure the overall coherence of the site.
Discipline
Visual Identity – Branding – Typographie – Edition – Signage
Real project carried out at Studio d’ici // 2023
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