Coca-Cola
Communication
Packaging
Illustration
Coca-Cola
The idea
As an emblematic partner of the Olympic Games, the Coca-Cola brand has a strong and recognizable brand presence. In order to shine again for the next Olympic Games, we worked on a fictional proposal for Coca-Cola’s global campaign for the event.
The proposal is based on a puzzle principle. The aim is to turn the Coca-Cola can into a collectible object, one that can be manipulated and used with other cans, rather than just as a container.
Each can works individually, with its own graphics, but if you put all 12 cans together you get a complete illustration. The illustration contains the symbols of sport, Olympic Games, Paris, the spectators…
The print campaign follows the same principle: the can takes its place, blending into the background without stealing the spotlight from the Olympic Games.
Disciplines
Branding – Illustration – Communication – Advertising
Projet fictif // 2020
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